LITTLE JACK HUGGOS SQUID JIGS

A new approach that transcends the conventional wisdom of squid jigs.
This product was developed with the concept of intensely stimulating the instincts of squid that did not respond to conventional squid jig actions by mimicking the “fleeing fish movement” with S-shaped and S-shaped sliding actions.
With a constant speed retrieve, it performs a stable S-shaped action, adding rod work produces a sharp S-shaped slide, and by incorporating slow jerks and falls, it faithfully reproduces the behavior of weakened bait, fleeing fish, and even cautious, hesitant movements. With a highly responsive design that reacts precisely to even slight differences in input
—straight retrieve, light jerks, changes in rod angle—
the angler’s intentions are directly transmitted as action in the water. Depending on the situation and the activity level of the squid, it is possible to use multiple methods of presentation with a single lure.
Even squid that have become wary of the movement of squid jigs are presented with the “alternative solution” of fish action.
The more techniques you use, the greater the difference in your catch. This is an aggressive lure that combines the enjoyment of operation with results.

The body structure employs a half-fabric wrapping design. This not only enhances visual realism but also minimizes any discomfort when held, making it ideal for prolonged use. The short body and fabric wrapping on the back improve the entire process from the extension of the tentacles to the grasping and hooking.

The lure’s design faithfully replicates the horse mackerel that squid routinely prey on. Every detail, from body height and silhouette to surface structure and reflection balance, has been meticulously crafted to create the illusion of a “real” fish from every angle. Beyond its visual appeal, it pursues realism that ensures it performs well in actual fishing situations.

Furthermore, by attaching the included keel blade, not only does it attract fish through flashing, but the action is completely transformed.
The blade, which firmly grips the water, acts as a keel, moderately restricting the force required for rod manipulation. As a result, it becomes possible to create sharp, crisp darting actions with lure-like manipulation using the rod tip.

Unlike squid jigs, this lure doesn’t require large, sweeping jigging motions using the entire rod.
Simply manipulating the rod tip with small, sharp movements creates a darting action that instantly jumps from side to side, just like a lure. Because it changes direction with minimal input, it’s possible to precisely target squid in tight spots or within their line of sight.

The hooks, which are crucial for successful hooksets, are made by BKK, a company renowned for its sharp penetration.
With their keen penetrating power, they reliably hook even with the slightest tension the moment a fish bites,
and once hooked, they are difficult to dislodge, ensuring reliable performance. In addition, the hooks can be attached to the multi-eye to accommodate fish bites. During testing, we successfully converted many of the fish bites into hits by attaching hooks. This allows you to target sea bass, flatfish, rockfish such as Japanese sea bass, scorpionfish, and grouper all at once.

This isn’t just an extension of eging (squid jigging); it’s a squid fishing approach that uses lures.

When you encounter situations where squid aren’t responding to jigs or are only reacting to fish-like bait, try using fish-like actions
as a way to overcome these challenges. This is a surefire way to expand your squid fishing repertoire, so be sure to give it a try in the field.

This product was developed with a clear concept: to strongly trigger a squid’s predatory instinct through S-shaped and S-slide actions that mimic the frantic escape of a baitfish—movements that traditional egi actions often fail to provoke. With a steady retrieve, it produces a stable S-shaped swimming action. Add rod work, and it transitions into a sharp S-slide. By combining slow jerks and controlled falls, it faithfully recreates the behavior of weakened bait, fleeing fish, or prey cautiously maintaining distance.
A straight retrieve, subtle twitches, changes in rod angle—
thanks to its highly responsive design, even the slightest input is directly translated into underwater action. This allows anglers to switch between multiple presentations with a single lure, adapting precisely to conditions and squid activity levels.

For squid conditioned to standard egi movements, this lure offers an alternative answer: fish-based action.
The more techniques you master, the greater the difference in results. This is an aggressive tool that delivers both operational enjoyment and solid catches.

The body features a half fabric-wrapped structure, designed not only for visual realism but also to eliminate discomfort at the moment of the grab. The short body and fabric-covered back enhance the entire sequence—from extending the tentacles, to holding, to secure hooking—allowing squid to hold on longer and commit fully.

The form precisely replicates a horse mackerel, a staple in a squid’s natural diet. Body depth, silhouette, surface geometry, and reflective balance are meticulously engineered to appear “real” from every angle. This realism is not just aesthetic—it is tuned for true on-the-water performance.

By attaching the included keel blade, the lure gains more than just flashing appeal. The blade firmly grips the water and acts as a keel, moderating rod input and completely transform the action. The result is a crisp, well-defined darting motion that can be produced through lure-style rod-tip control.

egi fishing, large, sweeping jerks using the entire rod are unnecessary.
Sharp, compact tip movements alone make the lure instantly dart left and right, allowing precise direction changes with minimal input. This makes it possible to trigger squid in tight spots or switch them on right in their field of view.

For hooking performance—the decisive final element—the lure is equipped with BKK hooks, renowned for their exceptional sharpness. With outstanding penetration, they set firmly even under minimal tension at the moment of the grab, and once hooked, they hold with confidence.

This is not an extension of egi fishing, but a shift toward lure-oriented squid fishing.
When squid won’t respond to egi, when only fish-shaped bait works—this is the solution.
A powerful new option that expands your aging arsenal. Take it to the field and experience the difference.